Small/Local Business Marketing, Advertising and Promoting


“We Are What We Repeatedly Do. Excellence, Then, Is Not An Act, But A Habit”
— Aristotle

Caleb and Law hook you up with the Dos and Donts of small and local business marketing, advertising and promoting with easy tactics like looking back at marketing results, how the marketing funnel works, and how trial and error is a good thing. 

Here's the Small Business Marketing Cheat Sheet from the show:

Offline Tactics

  • Outside signage
  • Chalkboard on the sidewalk
  • Befriend other local 
  • Be the mayor of your city 
  • No flyers or snail mail unless you can track the leads

Online Tactics

  • Mailchimp email blast 
  • Create a social media strategy
  • Try online advertising
  • Capture Customer Reviews