How We Increased Watson Kitchen's Social Visibility By 217%

Watson Kitchen, a Tampa small batch bottler of sweet heat jams and a variety of pickled vegetables, came to Tocobaga Consulting in collaboration with Social Alchemy for social media marketing. With a minimal presence on Facebook and Instagram they realized they needed a consistent and creatively aggressive approach to their posting strategy.  Through the execution of a timed posting strategy while implementing new tools within Facebook and Instagram the following was accomplished:


Watson Kitchen Social % Increase In 6 Months

  • Organically grew Instagram and Facebook following by 217% in six months
  • Implemented new tools within Facebook and Instagram ahead of the masses which rewarded them with higher organic reach
  • Provided news on Watson Kitchen that used a variety of mediums within Facebook and Instagram (Ex. Instagram Story tutorials, Boomerang and time-lapse video)
  • Created a social community that encouraged discussion and ideas among customers and vendors like Lucky’s Markets and Rollin’ Oats.
Watson Kitchen has developed a great product line but, needed a creative high-quality way to capture what they were doing, By having Samantha Gant of Social Alchemy take frequent onsite visits at Watson Kitchen’s facility, she could produce evergreen content that was polished, high-quality and within the brand-style of Watson Kitchen.
— Law Smith, president of Tocobaga Consulting

Tocobaga Consulting in collaboration with Social Alchemy provide businesses with social media marketing services that range from full service to content management/creation, reputation management and social advertisements.