Toco-Playbook: Successful Blog Post Template + Essentials For Attorneys
Blog post template
(your sections are in bold, our action items are normal font)
- Subtitle / article excerpt
- Writer's info (linked to jump code at the bottom)
- Point 1
- Point 2
- Point 3 if applicable
- Call to Action
- Writer's bio snippet
Enhanced Engagement / Reader Retention
- Can we add any images, photos or video to improve the post?
- Can we bait readers to comment?
- Can we push readers to more posts within our website?
- Social post copy for each platform
- hashtags for social post (if applicable)
- Image preview sized correctly for social?
- Over 250 words (search-able)
- If you can explain something in two ways for two audiences, that's the best. Your two audiences are lawyers and everyone else.
- Legally and ethically okay to talk about
- We'll be able to use actual photos or stock photos (same for video if applicable)
We can't give away all our marketing secrets for attorneys and law firms...